Taste is a human job
Models produce options. People decide what is good, what is on-brand and what is true.
About
A studio built for working with machines, run by people
Tandem started in 2017 as a small creative agency. When generative tools arrived, we rebuilt how we work around one question: which decisions should always belong to a person?
Principles
Four things we won’t compromise on
Show the working
Clients see which tools touched each asset, and why.
Measure honestly
We report incremental effect, not flattering attribution.
Leave people better off
We train client teams to work this way themselves, not to depend on us.
AI policy
How we use AI
We use AI for
Research and analysis
Drafting and variation
Translation and localisation
Media optimisation within human guardrails
We never use AI to
Invent facts, quotes or results
Imitate real people or voices without consent
Train public models on client data
Ship work no human has approved
The team
Who you’ll work with
24Strategists
18Writers & editors
22Designers & art directors
19Media planners
21Engineers
16Analysts
Studios
Amsterdam
Keizersgracht 210, 1016 DZ
Lisbon
Rua do Alecrim 51, 1200-014
Berlin
Torstraße 109, 10119