Human lane
Direct
Strategists set the goal, the audience and the rules.
AI marketing studio · AMS / LIS / BER
Machine speed.
Human taste.
Tandem is an AI marketing studio. Models handle the volume; strategists, writers and designers decide what is worth making, and sign off everything that ships.
Brands we work with (sample)
Kettle & CrowDew TheoryGLIDEStride LabBasket & Co.pennyNorthwindAtelier Okra
What we do
Six disciplines, one team, the same rule for all of them
01
AI strategy
Decide where AI earns its place in your marketing, and where it doesn’t.
02Creative studio
Concepts by people, variations by machines, every piece signed off by an editor.
03Performance & media
Media planned by strategists and optimised around the clock by models.
04Findability (SEO & GEO)
Be found in search results and in the answers AI assistants give.
05CRM & automation
Personal messages at scale, without sounding like a robot.
06Data & measurement
Know what actually worked, not just what was clicked.
How we work
Two lanes, one direction
Every project runs in two lanes. People set the direction and make the calls; machines do the heavy lifting in between.
Machine lane
Generate
Models research, draft and produce options at speed.
Human lane
Select
Editors choose what is good enough to carry the brand.
Machine lane
Scale
Approved work is adapted to every channel, size and language.
Human lane
Decide
Analysts read the results and decide what happens next.
Selected work
From brief to measurable outcome
Dew Theory: 400 ad variants a month, one editor’s eye
A skincare launch that needed volume without losing its calm, considered voice.
Kettle & Crow: from page four to the answer box
A specialty roaster that wanted to be the coffee AI assistants recommend.
GLIDE: rebalancing a media plan across twelve cities
An e-scooter operator moving budget to where riders actually were.
Try it
A brief, five agents and one human decision
Give the Brief Engine a brand and a budget. Watch the agents work, then make the call only a person should make.
Open the Brief EngineFacts and figures
The studio in numbers
120
people
Strategists, writers, designers, engineers and analysts
9yrs
years
Building brands before and after the models arrived
94%
client retention
Clients who stay for a second year
3
studios
Amsterdam, Lisbon and Berlin
1
rule
A human signs off every piece that ships
Insights
Notes from the studio
You rank on Google. Do you appear in the answers AI gives?
Generative engine optimisation, explained without the hype.
Why every asset still passes a human checkpoint
Generative tools are fast. Brands are slow to rebuild once trust is gone.
More creative is not better creative
What we learned producing 10,000 variants in a quarter.
Responsible AI
We tell you what the machines did
Every asset records which tools touched it. Client data never trains public models. And nothing ships without a human name on it.
01No invented facts or fake people
02Your data stays yours
03Every tool can be switched off
Read our AI policy