People
Direction, judgement, accountability.
Planners set the strategy, guardrails and weekly decisions.
03
Performance & media
We plan media around business outcomes, not channel habits. Bidding and budget models run continuously; planners review them weekly and override them when the context changes.
What’s included
Media planned by strategists and optimised around the clock by models.
- 01Paid search and shopping
- 02Paid social and creator partnerships
- 03Retail media
- 04Programmatic video and audio
- 05Budget allocation modelling
Who does what
Machines
Volume, pattern, repetition.
Models adjust bids and budgets hourly within those guardrails.
What you get
What changes
Lower acquisition cost
Budget moved to what works, faster
Transparent weekly reporting
Cases with this service
Dew Theory: 400 ad variants a month, one editor’s eye
A skincare launch that needed volume without losing its calm, considered voice.
GLIDE: rebalancing a media plan across twelve cities
An e-scooter operator moving budget to where riders actually were.