People
Direction, judgement, accountability.
Strategists interview your teams and decide what is worth changing.
01
AI strategy
Most teams don’t need more AI tools. They need a clear view of which tasks to automate, which to augment and which to leave alone. We map your marketing operation, find the bottlenecks and build a roadmap your legal team can sign.
What’s included
Decide where AI earns its place in your marketing, and where it doesn’t.
- 01Marketing operations audit
- 02Use-case prioritisation and business cases
- 03Governance, brand and data policies
- 04Tool selection and vendor review
- 05Team training and change management
Who does what
Machines
Volume, pattern, repetition.
Models analyse workflows, content volumes and costs to size each opportunity.
What you get
What changes
A prioritised 12-month roadmap
An AI policy fit for your brand
Pilots with clear success criteria
Cases with this service
GLIDE: rebalancing a media plan across twelve cities
An e-scooter operator moving budget to where riders actually were.
penny: explaining money in plain language, at scale
A budgeting app that wanted to own the questions people are embarrassed to ask.
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