People
Direction, judgement, accountability.
Analysts design the experiments and explain what the numbers mean.
06
Data & measurement
Attribution flatters the last click. We combine experiments, media-mix modelling and clean data so you can see the incremental effect of every euro, and decide with confidence.
What’s included
Know what actually worked, not just what was clicked.
- 01Measurement strategy
- 02Incrementality testing
- 03Marketing-mix modelling
- 04Dashboards and reporting
- 05Privacy-first data foundations
Who does what
Machines
Volume, pattern, repetition.
Models process the data and simulate budget scenarios.
What you get
What changes
Trustworthy numbers
Better budget decisions
Reporting people actually read
Cases with this service
GLIDE: rebalancing a media plan across twelve cities
An e-scooter operator moving budget to where riders actually were.
Basket & Co.: a weekly offer that people actually want
Personalised grocery offers for a regional supermarket chain.