People
Direction, judgement, accountability.
Writers set the voice; strategists decide how often is too often.
05
CRM & automation
We design lifecycle journeys and let models handle the timing and personalisation, while writers keep the tone human and the frequency respectful.
What’s included
Personal messages at scale, without sounding like a robot.
- 01Lifecycle and journey design
- 02Predictive segmentation
- 03Personalised e-mail, app and SMS
- 04Loyalty programmes
- 05Marketing automation set-up
Who does what
Machines
Volume, pattern, repetition.
Models choose timing, offers and content for each customer.
What you get
What changes
Higher retention
More revenue per customer
Fewer unsubscribes
Cases with this service
Stride Lab: a drop calendar that writes its own e-mails
Sneaker drops, personalised to every collector, in the brand’s own voice.
Basket & Co.: a weekly offer that people actually want
Personalised grocery offers for a regional supermarket chain.