Stride Lab: a drop calendar that writes its own e-mails

The challenge

Stride Lab’s drops sold out in minutes, but most of the list never opened the e-mails, and the ones who did complained about irrelevant releases.

What we did

1. 01

   We built a taste profile for each collector from browsing and purchase history.

2. 02

   Models chose which drops to feature and when to send; writers wrote every template.

3. 03

   A human reviewed every campaign before send, and a frequency cap protected the list.