You rank on Google. Do you appear in the answers AI gives?
Generative engine optimisation, explained without the hype.
Search used to mean ten blue links. Now it often means one generated answer. If your brand is not in that answer, it might as well not exist for that question.
Generative engine optimisation is not a trick. Assistants cite sources that are clear, specific, well structured and trusted elsewhere. In other words: good content, properly marked up, on a site people already link to.
Start by asking the assistants your customers use the questions your customers ask. Note who they cite. Then write the better answer.
